FIELD NOTES
Useful thinking for your next experiment.
Working guides for PR teams. Start with a clear announcement, follow the publication trail and keep the evidence behind every observation.
CREATE
The release before the release
A practical editorial checklist for turning an announcement into a useful source of information.
DISTRIBUTE
From published release to discoverable source
Separate distribution, editorial coverage and AI citations when planning your next announcement.
OBSERVE
Measure what an AI answer actually shows
A repeatable manual workflow for mentions, citations and the limits of a sampled answer.