Start with an owned source
Plan a stable newsroom page containing the full announcement, organisation identity, date and contact information. Use readable text and useful links. Your own source page gives the team a reference to share and maintain.
Treat distribution as a channel decision
Choose markets and publishing channels that fit the audience. Confirm partner details, editorial requirements and reporting with your provider before committing to a campaign. A publishing network placement and independently earned editorial coverage are different outcomes; report them separately.
Collect the actual URLs
Record each published page, publication date and the form of placement. Check that the text is accurate and that links work. Avoid reporting a submitted release as a live placement. A network list describes a possible route, not proof of publication.
Observe discovery separately
An accessible published page is a source that people and search systems may encounter. It does not guarantee a search position, an AI answer mention or a citation. Record those observations as separate evidence rather than treating publication counts as an AI visibility score.
Compare carefully
Take a baseline, repeat a fixed set of queries after publication and note the time, location and account context. Answers and sources can change for many reasons. A before-and-after difference is worth investigating, but does not establish that distribution caused it.