A working lab for PR and marketing agencies. Draft press releases, plan distribution and build a repeatable AI visibility research workflow.https://pressai.com/en-GBhttps://pressai.com/learn/press-release-checklist/https://pressai.com/learn/press-release-checklist/A practical editorial checklist for turning an announcement into a useful source of information.<p>A practical editorial checklist for turning an announcement into a useful source of information.</p><h2>Find the actual news</h2><p>Start with what changed. A product launch, new location, appointment or milestone needs a specific event and a clear audience. Write down the facts before asking a tool to turn them into prose. If you cannot explain the change in one sentence, narrow the announcement.</p><h2>Make the first paragraph useful</h2><p>Name the organisation, describe the news, give a date and location where relevant, and explain why the audience should care. Avoid opening with praise for the company. Readers should understand the event without having to decode a slogan.</p><h2>Give every claim a source</h2><p>Keep a review sheet for numbers, comparisons and customer statements. Link to supporting information when you can. Distinguish a company claim from independent evidence. Never let a drafting tool invent a quote, customer, statistic or award.</p><h2>Use quotes that add information</h2><p>A useful quote explains a decision or offers context that the facts alone do not provide. Confirm the speaker, title, wording and permission. Remove a quote if it only repeats the headline.</p><h2>Run an approval pass</h2><p>Check names, dates, links, spelling and the media contact. Confirm the publication date and any embargo with everyone involved. Review the final draft with the client before any distribution. The playground export is a working document, not an approval record.</p>https://pressai.com/learn/distribution-and-discovery/https://pressai.com/learn/distribution-and-discovery/Separate distribution, editorial coverage and AI citations when planning your next announcement.<p>Separate distribution, editorial coverage and AI citations when planning your next announcement.</p><h2>Start with an owned source</h2><p>Plan a stable newsroom page containing the full announcement, organisation identity, date and contact information. Use readable text and useful links. Your own source page gives the team a reference to share and maintain.</p><h2>Treat distribution as a channel decision</h2><p>Choose markets and publishing channels that fit the audience. Confirm partner details, editorial requirements and reporting with your provider before committing to a campaign. A publishing network placement and independently earned editorial coverage are different outcomes; report them separately.</p><h2>Collect the actual URLs</h2><p>Record each published page, publication date and the form of placement. Check that the text is accurate and that links work. Avoid reporting a submitted release as a live placement. A network list describes a possible route, not proof of publication.</p><h2>Observe discovery separately</h2><p>An accessible published page is a source that people and search systems may encounter. It does not guarantee a search position, an AI answer mention or a citation. Record those observations as separate evidence rather than treating publication counts as an AI visibility score.</p><h2>Compare carefully</h2><p>Take a baseline, repeat a fixed set of queries after publication and note the time, location and account context. Answers and sources can change for many reasons. A before-and-after difference is worth investigating, but does not establish that distribution caused it.</p>https://pressai.com/learn/measure-ai-visibility/https://pressai.com/learn/measure-ai-visibility/A repeatable manual workflow for mentions, citations and the limits of a sampled answer.<p>A repeatable manual workflow for mentions, citations and the limits of a sampled answer.</p><h2>Define the question before the metric</h2><p>Pick the audience, market and decision you care about. Use a small prompt set covering category discovery, brand understanding and announcement verification. Keep the exact wording so you can repeat it. Branded questions and unbranded category questions answer different research needs.</p><h2>Keep mentions and citations separate</h2><p>A mention means the answer names the brand. A citation or source link points to a page. Record both, including which claim a source supports. A source can be linked without naming your brand in the answer, and a brand can be mentioned without a source.</p><h2>Record the conditions</h2><p>Save the platform, exact prompt, date, region, account state, answer excerpt and source URLs. For Google searches, note whether an AI Overview appeared at all. If it did not, record that observation instead of marking it as a failed brand mention.</p><h2>Do not infer an internal index</h2><p>A sampled answer cannot tell you whether information is in a model’s training data or internal index. An absent mention is an observation for that query, not proof of absence from the system. The playground does not query private provider indexes.</p><h2>Build a useful agency report</h2><p>Show the prompts and evidence alongside your interpretation. Repeat a consistent set over time and disclose the sample size. Investigate changes in source pages and answer wording. Avoid a percentage score unless the denominator and collection method are explicit.</p>